![Final Primary logo](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/9b184287-12b1-4489-803c-c44e93ac496d_rw_1920.png?h=65ad7c23c097a591af7f38f3f9123f45)
Final Primary logo
![Final Primary logo on white](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/9fc19e52-1462-4fd9-9dad-f44bb6a84fc6_rw_1920.png?h=1f532922836699f9fb3db399e999e0cf)
Final Primary logo on white
![Secondary color option](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/2741f958-7dae-4224-99b3-2de4ca541256_rw_1920.png?h=846b28bea10d48a2e199ad405a5dcf80)
Secondary color option
![Secondary color option](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/0b11a2bf-8843-41f6-afbc-0d1a15f7b1fe_rw_1920.png?h=f2e285faf96afe406b59baed18b8b186)
Secondary color option
![Secondary color option](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/d972b771-1682-4ac1-801d-00bb84dd7be3_rw_1920.png?h=774e64a069eed7e1f0aa7e167d2fd525)
Secondary color option
![Moodboard selected by the client based on words from dicovery](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/d0e5089d-3ffe-4125-86fe-8b8f5506fcf6_rw_1200.png?h=10d041d83866e3bdd79e2304fd1c9019)
Moodboard selected by the client based on words from dicovery
![Digital sketch options presented to the client](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/124995a6-7ea9-4c5b-bf68-2062482f29a0_rw_1920.png?h=ec810719a7b49f4a4427ea855509666b)
Digital sketch options presented to the client
![Preliminary sketch for illustration based on photos I took at a nearby park](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/b867dd59-76bb-4731-abec-eed32ad10dde_rw_1920.jpg?h=0a4998cb9ecbbf9842811281c36006e4)
Preliminary sketch for illustration based on photos I took at a nearby park
![Another concept presented to the client](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/e38e75ac-1c17-4a0a-8fe3-63c3b391b4ca_rw_1920.png?h=cae6388bb2dc3a309de71f603e1e807d)
Another concept presented to the client
![The client's chosen concept and all colorways](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/21b0990a-bc54-44e9-a55b-7d47c987654e_rw_1920.png?h=3818afd13aa494cca5f250da2d8b30d7)
The client's chosen concept and all colorways
![](https://cdn.myportfolio.com/a1b26b1e-3b68-499a-b5e2-d99eb9bb8432/922df47e-9ce2-408f-b8b8-e0b6d4667177_rw_1920.png?h=63c807da765efcd16f8dfeed924ec65e)
This is the final Primary Logo lock up to be used for most applications. There are others created for the client to use under appropriate conditions.