Post & Paddock Branding

This project was started to brand a photographer trying to distinguish herself and still stay relevant to her market. We started with name creation which was fun and really got the client to dig deep into what her company means to her and what she wanted to evoke. Shown here are the final logo designs as well as preliminary work including the selected mood board option, unselected sketches and options, and the original artwork for the logo illustration.

Final Primary logo
Final Primary logo
Final Primary logo on white
Final Primary logo on white
Secondary color option
Secondary color option
Secondary color option
Secondary color option
Secondary color option
Secondary color option
Moodboard selected by the client based on words from dicovery
Moodboard selected by the client based on words from dicovery
Digital sketch options presented to the client
Digital sketch options presented to the client
Preliminary sketch for illustration based on photos I took at a nearby park
Preliminary sketch for illustration based on photos I took at a nearby park
Another concept presented to the client
Another concept presented to the client
The client's chosen concept and all colorways
The client's chosen concept and all colorways
This is the final Primary Logo lock up to be used for most applications. There are others created for the client to use under appropriate conditions.
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