This project was a branding project that had a few major pivots. Despite these challenges to the process, the client was happy with their new brand and it reflected how they wanted to be seen by their audience. One pivot was a company name change and another was changing their core audience. Below you'll see final logo and brand assets, as well as preliminary concepts and moodboards.
Final logo in primary brand color
Moodboard based on words "Sophisticated Authenticity" that came out of exercises in our discovery session
Another moodboard that came from the words "Sophisticated Authenticity" that came from our discovery session. This is the moodboard the client selected.
One concept of digital sketches presented
A second concept presented
A third concept presented to the client
Final concept created with the client after pivoting on the desired audience.
Final logo concept with colored backgrounds.
Final brand colors from the style guide
Brand typography from the style guide
